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Most of our communication is non-verbal

Why is text so inferior during a presentation? Primitive men didn’t have a written language – or did they?

Cave drawings, carvings, and hieroglyphs actually were a form of written language that happened to consist of pictures. In fact, the type in this document consists of dozens of little pictures – letters, numbers, and punctuation. That is why the brain takes longer to process text – it has to recognize characteristics of each individual letter before it can decipher a word. Indeed, a picture really is worth a thousand words.

Source: Study by Birthwhistle and Mehrabian, 1967

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We don’t pay attention to boring things

What we pay attention to is profoundly influenced by our memory. Experiences we’ve had so far predict when we should be paying attention. Culture matters too. Whether in business or in school, these differences can greatly affect how an audience perceives a given presentation. We pay attention to things like emotions, threats and sex. Regardless of who you are, the brain pays a great deal of attention to these questions: Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?

If you surprise your audience you can be sure that you will have their attention. After certain amount of time, disappointing to teachers and Powerpoint- or Keynote-presenters everywhere, audience‘s attention drops dramatically. You must come up with something emotionally relevant at least every ten minutes to regain their attention.

 Source: Brain Rules by John Medina (www.brainrules.net)

It’s all about the presentation

In the last few decades presentations have become the leading sort of communication in business and science. Presentations have one purpose – to impart information and knowledge in a memorable fashion so that the audience will be persuaded and take positive actions as a result. This is a common aim, whatever the nature of the presentation is for corporate, financial, sales and marketing, training courses, education or conferences.

It’s essential for the presenter to attract and maintain the attention of the audience, to effectively present, to generate interest to encourage excitement and to captivate the participants. But the omnipresent PowerPoint and users which are just benchmarking their own presentations to previous experiences are the worst combination somebody can imagine.

PowerPoint is the dominating presentation software. Estimations are indicating that between 250-300 million computers have installed a version of PowerPoint. About 30 million presentations are done every day, right now more than 1 million presentations are going on.

For a lot of people PowerPoint is the ultimate tool when it comes to doing a presentation, so no wonder that 95% of all presentation are done by using this software. According to a survey in German companies, 84% of all presentations are considered to be drowsy and boring. 13% of the presentations are considered okay, but that means 97% of the presentations done today have room for improvement, sometimes a lot.

Do you know the secrets of a good presentation?

The most important factors for successful presentations, training sessions and meetings are quite simple to name, but not so easy to implement. It’s essential for the presenter to capture and maintain the attention of the audience, to effectively present, to create interest, to encourage excitement and to captivate the participants.

This blog will focus on useful and easy to implement tips.


It’s all about the presentation @Twitter

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