Using brain’s imitation centres for deeper learning and engagement

Our brain has an extraordinary capacity to detect and attend to biological motion like human movements, most likely originating in an evolved advantage for being able to detect other animals. As well as being sensitive to movement in general, our visual attention systems are highly focused to the movements of people’s hands. There is evidence to suggest that we would rather attend to, and continue attending to, others’ faces and bodies than we would inanimate objects. Therefore presentations techniques that emphasise people rather than inanimate objects will appear more likely to engage the audience’s attention. Using presentation tools like a Visualizer for instance, which puts the presenter central stage, will be an improvement on presentations that focus on static slides containing text and diagrams.

Besides getting more attention because of lifelike presentations due to the visibility of the presenters face and hands there is good evidence that you can achieve better learning results by simply watching somebody who explains what to do. Studies suggest the existence of several networks of nerve-cells known as mirror neurons. These networks are active when we watch other people interacting with objects –  for example, someone demonstrating a product using a Visualizer – and  have a similar effect like experiencing these tasks on your own.


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