The human brain is incredible in remembering pictures


If information is presented orally, most people can recall about 10% of it three days later. If the information is presented visually, most people can recall 35%. That is more than 3 times the retention! The results of combining the two are even more impressive. When information is simultaneously presented orally and visually, recall rate shoots up to nearly 65%. And the most impressing fact is that you even get 63% accuracy a year later.

As there is narration of the presenter anyway, we should focus much more on visual support for the audience to gain benefits based on that fact. Using images supporting a statement, creating sketches to illustrate an idea or demonstrating an object by the use of a Visualizer will improve the output of the presentation and leave longlasting impressions.

Source: A note on long-term recognition memory for pictorial material study by Nickerson, 1968


0 Responses to “The human brain is incredible in remembering pictures”

  1. Leave a Comment

You're welcome to leave a reply...

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Follow me on Twitter

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 8 other followers


%d bloggers like this: