Most of our communication is non-verbal

Why is text so inferior during a presentation? Primitive men didn’t have a written language – or did they?

Cave drawings, carvings, and hieroglyphs actually were a form of written language that happened to consist of pictures. In fact, the type in this document consists of dozens of little pictures – letters, numbers, and punctuation. That is why the brain takes longer to process text – it has to recognize characteristics of each individual letter before it can decipher a word. Indeed, a picture really is worth a thousand words.

Source: Study by Birthwhistle and Mehrabian, 1967


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