We don’t pay attention to boring things

What we pay attention to is profoundly influenced by our memory. Experiences we’ve had so far predict when we should be paying attention. Culture matters too. Whether in business or in school, these differences can greatly affect how an audience perceives a given presentation. We pay attention to things like emotions, threats and sex. Regardless of who you are, the brain pays a great deal of attention to these questions: Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?

If you surprise your audience you can be sure that you will have their attention. After certain amount of time, disappointing to teachers and Powerpoint- or Keynote-presenters everywhere, audience‘s attention drops dramatically. You must come up with something emotionally relevant at least every ten minutes to regain their attention.

 Source: Brain Rules by John Medina (www.brainrules.net)

0 Responses to “We don’t pay attention to boring things”

  1. Leave a Comment

You're welcome to leave a reply...

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

It’s all about the presentation @Twitter

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7 other followers

More about.me

Thomas Zangerle

Thomas Zangerle

Do things with passion or not at all.

My name is Thomas Zangerle and I'm taking care for corporate and partner trainings at WolfVision since more than 9 years. I am member of the German Speakers Association (GSA) and the Global Speakers Federation (GSF).

As Innovation- and Productmanager at WolfVision, the leading company in the Visualizer market and a specialist in presentation technology, I have a natural interest regarding improving learning and communication by doing better presentations.

I'm passionate about good design, inspiring presentations, travelling and new technology. In my spare time I'm enjoying running, snowboarding, hiking and sailing. And I'm always open for a chat about good food, Espresso, Italy and Alfa Romeo.


Get every new post delivered to your Inbox.

%d bloggers like this: